“Selling smells” By Lisa Schmidt, CEO Omniaroma
5 years ago, back home, at Johannesburg airport, i bumped into one of my friends from university. We were so glad to see each other but hardly had anytime catching up with our lives. I did get to ask her if she was still working in law. She said no and that she was now “selling smells”. Then the boarding call came and we had to part ways. On my entire flight back to Spain, i kept wondering about what she meant with I´m selling “smells”. It sounded intriguing but at the same time also confusing. Smells are also unpleasant smells….does she also “sell” those?
Back in Barcelona, I couldn´t wait to get hold of her so that she could elaborate more regards the statement she had left me pondering about.
Turns out she had started an aroma marketing company a year back ( 2004 ) and that by selling smells, she actually meant aromas. After a couple of phone call exchanges across the atlantics in the weeks to follow I soon became hooked with the idea. Evoking emotions, moods, our entire disposition and attitude just by a smelling a certain scent. Soon i was comparing my own real life situations to what I had come across in the field of aromachology and aroma marketing.
………..and that´s when OMNIAROMA was born.
5 years later, the passion for discovering different ways and means to create and bring a smell, evoke an emotion or state of mind, mood, is what still drives us today.
Welcome to our world, the world of senses where without smell our life’s journey would be very flavourless.